Value Chains

Digital Origins

Digital Origins was created to strengthen small-scale producers through technology, training, and commercial support, building more direct, fair, and sustainable pathways to market…

Sustainable Prosperous Communities

Sustainable and Prosperous Communities sought to increase the number of hectares under sustainable and profitable production systems…

Project Margarita

Project Margarita Jalisco Dairy 2019 – 2023 Mexico imports more than a third of the milk it consumes. At the same time, 40% of the milk produced in Mexico comes from family farms with fewer than 60 dual-purpose cows. To meet the country’s demand, it is essential to invest in the growth and professionalization of …

Project Margarita Read More »

Regenerate Mexico

Within the Regenerate Mexico program, we have developed a comprehensive working model to promote the sustainable use of water in agriculture while driving the transition toward regenerative practices…

Regenerative Agave Program

This project seeks to accelerate the transition toward regenerative agriculture practices in the cultivation of Agave tequilana, fostering innovation and collaboration…

Sirio

Sirio is a digital tool developed by Nuup for simple, integrated data management, co-designed with and for small-scale producers…

Livestock Family Business Program

We seek to promote livestock systems that coexist with nature and restore ecological balance—fostering conservation and biodiversity, improving soils, and replenishing natural resources…

Madre Tierra

The Madre Tierra project aims to improve soil health, water-use efficiency, and the economic resilience of producers through technical support, digitalization, and connection to responsible markets…