“The guidance I received from Agrojusto on digital markets has helped me understand the importance of social media as a sales tool. I learned that my website alone will not bring clients once it’s online — the training taught me how to acquire customers using social media in combination with the online store.”

“Those of us who began the training process had very limited knowledge of digital processes and sales. It was complex to understand and especially to apply. The program moved quickly, and this helped us build solid foundations not only for sales but also for positioning an important social and productive process in the region.”

“Participating in the Digital Origins program, led by Agrojusto and funded by several donors, was a very valuable experience for Huellas de Cacao. It strengthened our online commerce and positioning skills, improved our use of digital tools, and optimized client management through platforms such as Brevo and Wagro. In addition, the design of our online store made operations more efficient and better communicated the purpose of our organization, helping us reach people who value responsible, origin-based cacao. The consistent support from the team and the learning process have been key to our growth and consolidation.”

"[We achieved] a clear understanding of the principles behind digital commercialization processes and their implications for materials, tools, and inputs. We improved our product presentation, defined our clients, incorporated youth into digital processes, and accelerated our organizational and productive development.”