We are a Mexican social organization founded in 2015 that focuses on providing technology, advisory services, and partnerships to accelerate the transition toward more sustainable and inclusive agri-food production and trade models. To fulfill this mission, we support and accompany the development of new models of supply, marketing, investment, and collaboration in agriculture. We also offer digital tools and modular data platforms that allow producers, their organizations, and other value chain actors to address specific challenges, strengthen their production, marketing, or sourcing, and generate social and environmental impact.

As part of these activities, Nuup may collect the following personal data, as specified below.

If you are a user of the Site (physical person):

• Identification and contact data: full name, address, phone number (landline and/or mobile), email address, photograph or image, signature.
• User and publication data: registration information, name, email, username, password, address, and any information you post on the Site, which is defined and governed by Nuup’s Terms and Conditions (which we encourage you to read carefully before providing any personal data). Please note that certain information you post on the Site (except registration data) may be visible to other users and therefore public.

• Representation or contact person data (if applicable): full name, address, phone number, email, and name of the person/entity represented.

The collected data will be processed and used to fulfill our relationship with you and to carry out the following purposes:

• Build a specialized database of agricultural sector stakeholders;
• Provide access to the Site;
• Allow you to contact other agricultural sector stakeholders through the Site;
• Offer a platform (the Site) to help foster connections, collaboration, information sharing, and innovation between agents or Users within the sector;
• Respond to your questions or comments;
• Provide support or resolve technical issues related to the Site;
• Contact you when necessary;
• Provide sector-related information to help you make strategic decisions;
• Send you information about your Site account or other relevant sector content that you have requested or that may be of interest; 
• Ensure Nuup’s security and defend our rights and property;
• Comply with and enforce our Terms and Conditions and other applicable documents;
• Comply with legal obligations and requests from competent authorities.

To fulfill the purposes mentioned above, Nuup may transfer your personal data to the following parties (physical or moral persons):

Nuup has adopted and maintains the necessary administrative, technical, and physical security measures to protect personal data against damage, loss, alteration, destruction, or unauthorized use, access, or processing. However, please note that Internet transmissions or online transactions are never 100% secure; therefore, Nuup cannot be held responsible for any security breach, unauthorized access, or interception of your personal data or other information.

To provide and ensure the correct functioning of the Site, Nuup may use cookies and other tracking technologies that can collect certain personal and non-personal information. Such data may include IP addresses, operating systems, browser types, time spent on our Site, and navigation paths. This data is collected solely for statistical purposes related to Site visits and performance.

You can disable these technologies in your browser. For example, in Google Chrome: open the “Tools” menu → click “Clear browsing data” → select “Delete cookies and other site and plug-in data” → click “Accept.” Please note that disabling or blocking these mechanisms may cause the Site to not function properly.

For more information, visit http://www.allaboutcookies.org/es/.

Our website may contain links to third-party websites. Nuup is not responsible for the content of those sites and has not approved, authorized, sponsored, or affiliated with them, their owners, or providers. We encourage you to review the privacy notice and terms of use of any site you visit before providing personal data.

As the owner of your personal data, you may exercise your ARCO rights—Access, Rectification, Cancellation, and Opposition—before Nuup’s Data Protection Officer. You may also limit the use and disclosure of your data or revoke your consent for its processing.

To exercise these rights, send your request via email to [email protected], or deliver it physically to the address listed above in this Privacy Notice. (i) Your name and address (or another means of response); (ii) Documents proving your identity or legal representation; (iii) A clear and precise description of the personal data and rights you wish to exercise; and (iv) Any element that helps us locate your data.

We will respond regarding the admissibility of your request within 20 business days from receipt, and if applicable, you will have 15 business days to exercise the approved right.

Access will be considered granted when your data is made available to you—by any means or format—or when simple copies of your data are provided, at Nuup’s discretion.

Regarding consent revocation, please note that you may delete your user account at any time as described in the Terms and Conditions. However, we may need to retain certain personal data to comply with legal obligations or specific purposes described above. In some cases, consent revocation may not apply, but you will be informed of this in our response to your request.

Nuup reserves the right to modify or update this Privacy Notice at any time. The updated version will be available on our website. We recommend reviewing it periodically. If renewed consent is required, we will notify you by email.

If you have any questions or comments regarding this Notice, please contact us at [email protected], or at the postal address mentioned above.